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What Is Graphic Design


According to the American Institute of Graphic Arts (AIGA), graphic design is defined as "the art and practice of planning and creating ideas and experiences with visual and textual content". In other words, Graphic Design Company in India communicates a certain idea or message visually. This visual image can be as simple as a company logo or as complex as a website layout.

"Graphic design adopts graphic and text elements and integrates them into many media," says designer Alexandros Klufetos, to clarify the definition of graphic design. “It helps manufacturers to connect with consumers. It conveys the message of the project, event, campaign or product. ”

Graphic design can, among other things, be used by companies to promote and sell products through advertising, by websites to convey complex information in an easy-to-digest way through infographics, or by companies to develop identity through branding, among other things.

Graphic design basics

To better understand the importance of graphic design, it is important to know the elements and principles that make up the design.

These graphic design elements include:

  • Color

  • Form

  • Line

  • Shape

  • Size

  • Space

  • Texture

These graphic design principles include:

  • Balance

  • Contrast

  • Emphasis

  • Movement

  • Proportion

  • Rhythm

Types of graphic design


  • Website design involves creating attractive and intuitive web pages for users. This includes the overall layout, coloring and navigation.


  • User Experience (UX) design focuses on presenting a website or application that is easy and satisfying to use. These designers emphasize value, ease of use, acceptance, and desirability.


  • Motion graphics design- or animation - brings visual elements to life through special effects, television shows, video games, and films.

Graphic Design Jobs

With the advancement of technology that introduces new types of graphic design, new graphic design jobs have emerged. This development has changed the entire mining landscape in this area.

  • Graphic designer

  • User experience (UX) designer

  • Web designer

  • Art director

  • Creative director

Future in Graphic Design

As you’ve just learned, there isn’t a one-size-fits-all definition. There are countless ways to use graphic design to solve business problems or evoke inspiration. It’s up to you to determine what Graphic Design Services means to you and your future career.

Having an eye for design is a great start, but do you possess the other natural traits of a graphic designer?

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